Awareness Campaigns are designed to get your message in front of as many people, as many times as possible. We utilize multiple channels to get your message out to the masses.
GOVERNMENT - SEASONAL INITIATIVES
The Department of Transportation (state) wanted to increase awareness of their DWI/DUI campaign during the holiday season.
Client: Department of Transportation (state)
Goal: Increase Awareness
Strategy: Facebook Ads | YouTube Ads
Results: 677k Imp (YT) | 250k Views (YT) | 37% View Rate (YT) | 72k Imp (FB) | 46k Reach (FB) | 8299 Post Engagements (FB) | 3k Clicks (FB) | 4.18% CTR (FB)
RETAIL - B2C ELECTRONICS/APPLIANCES
A local appliance and electronics retailer wanted to boost their social media presence by running a contest to give away a new flat screen TV.
Client: Electronics & Appliance Retailer
Goal: Increase Social Media Presence
Strategy: Facebook Ads
Results: 2,721 Entrants | 2,128 Emails Collected | 533 Shares | 746 Likes | 21k Contest page visitors.
SAAS - B2C & B2B - APP LAUNCH / APP DOWNLOADS
East-coast based start-up launching into multiple new markets wants people to download and use their app. They fill a niche in the construction industry.
Client: Mobile App + SAAS Start-up
Goal: App downloads | General awareness in their market | B2B leads
Strategy: Facebook Ads/Leads | Google Ads (PPC) | Google UAC | Retargeting | YouTube Ads
Results: 6,000+ App Downloads | 500,000+ YouTube Views | 450+ B2B Leads
TELECOMUNNICATIONS - B2B & B2C
A local ISP serving 1 state seeks to raise awareness of their brand and offerings.
Client: Internet Service Provider
Goal: Increase awareness
Strategy: Facebook Ads | Mobile Geofencing | Retargeting | YouTube Ads
Results: 600,000+ Views | 40% View Rate | 550k U-Imp | 22k Clicks | 4.10% CTR