Today, there is a mind-boggling amount of channels your potential customers can be on, with most of them being digital. While TV ads used to be one of the main ways to advertise your business, that's quickly falling out of favor for YouTube videos instead.
Many modern companies have YouTube channels so they can increase their reach. In this article, we'll tell you how to get more views on YouTube so you can improve on acquisition and retention.
Always Ask Viewers to Subscribe
"Don't forget to like, comment, and subscribe." This sentence is the staple of any YouTuber, and for a good reason.
If people like what you have to offer, they'll be anticipating when you'll release another video. Once they've hit "subscribe," it'll alert them when you have another video uploaded, which means they can watch it and give you more views immediately.
By appealing to people already watching your videos, you don't have to work as hard as when you're trying to bring in viewers from other channels. Acquiring new viewers is important, but retention is even more crucial.
Encourage Dialogue With Your Viewers
You may have some great ideas for videos, but they may not all resonate with your target viewers. A great way to get more views for your YouTube channel is to encourage dialogue with your viewers.
For example, if you do a video about a certain product, you can ask them what they think about it if they'd buy it, and what other products they want to see.
You can also ask them to leave you comments on what sort of subject you should tackle next. By doing that, you're not only meeting your viewers' needs, but you're also showing that you value their opinions. This will cause viewers to flock to you!
Use Search Engine Optimization (SEO)
You usually hear about SEO for blogs, but you can do it for YouTube channels too. In SEO for blog writing, you'd put hot keywords into your article so it'd rank your website higher on Google.
The same goes for your YouTube videos. Make sure you put keywords that are used often in your headlines, thumbnails, and descriptions.
To find out what keywords people are using, you can use free SEO research tools like Keyword.io. You can discover what people are searching all over the world and choose the best keywords based on that.
YouTube has a function for you to create playlists, so fill them up with your videos. When someone plays a video from your playlist, it's highly likely they'll keep watching after the initial video is over. Just as it's hard for you to pull yourself away from the TV when one show ends and another starts, it'll be hard for your viewers to tear themselves away when they're on your playlists.
Add Cards and End Screens to Videos
Cards and end screens can function like playlists. Cards are like popups in your video, and they can generate interest in other content you've created. End screens come up at the end of your videos and can encourage people to click onto another video of yours.
Both cards and end screens will maintain your viewers' interest and lower the chances of them clicking off to watch someone else's content.
Collaborate With Other YouTubers
Collaborations are an excellent way to get more views on your YouTube channel. They need more views, and you need more views; it'll be a mutually beneficial exchange.
Collaboration videos tend to be more interesting, plus you can share your viewers with one another. The collaborator can also provide a testimonial for your products and services.
Share the Links on Your Social Media
Sure, you can wait for people to discover your YouTube channel organically. But that may not get you the quick results you want.
A great way to get your channel discovered is to consistently share your new videos on social media, like Facebook, Instagram, Twitter, and LinkedIn.
With repeated exposure, you're increasing the chances of people seeing your channel and giving your content a chance. That opens the door to people discovering your products and services.
And if they like it, who knows, they may even share it on their own social media accounts! It can become the gift that keeps giving. Essentially, it's free advertising for your business.
Try Using YouTube Ads
For this method on increasing your YouTube views, it'll take a little bit of cash investment. With YouTube ads, you pay to get your content in front of audiences that would've otherwise never seen your videos. This can be extremely beneficial, especially if you have the parameters set to an audience, you weren't able to reach before.
This method of increasing your channel views can really pay off. Not only can it get your content in front of a bigger audience, but it can also increase your organic views.
Once people have seen what you have, they may be curious about what else you have to offer. Many viewers will subscribe to your channel or share the videos they've seen with their family and friends.
Use Our Tips on How to Get More Views on YouTube
With these tips on how to get more views on YouTube, you should see those numbers soar. Once you've increased your YouTube views, you're likely to see your conversion rates increase too. By investing in different areas of digital touchpoints, you'll have a better chance of reaching your target audience.
If you want to gain online traction with your company, get in touch with us, and we'll come up with an optimal strategy.