If you're a busy entrepreneur, you don't want extra work.
We get it, the world of digital marketing has taken businesses by storm in the last 10 to 15 years and some older companies have a hard time coping with the crazy amount of change.
That's why you outsource these things and that's why digital marketing-specific companies exist nowadays. A digital marketing provider will allow you to focus on what you're good at; running your company to the best of your ability.
But the market for digital agencies has been flooded over the last few years. How do you know which digital marketing agency to choose? And how do you know if you're getting the best digital marketing when you do choose?
It can be a pain to take this process on yourself, so we're here to help.
In this article, we'll give you some quick advice on how to choose the best digital marketing agency for your needs. Sit back and relax, we'll take care of everything.
Figure Out What Your Needs Are
The first thing that you should do is think long and hard about what it is that you need to accomplish through digital marketing. Are you looking for SEO, advertising, graphic design, website help, blogging, or social media help? Or do you want all of those things?
It's important to be familiar with everything involved in digital marketing. It's also important to be able to describe what your needs are through the lens of these subsections.
In conjunction with this, you should have a really good idea of your budgetary restrictions, or simply what you want to spend. This will allow you to sift through the different packages that every digital marketing agency offers and also prioritize what your needs are.
Maybe you want to pay special attention to local SEO, so graphic design and blogging become low-priority as a result. It's good to know yourself and know where you need help.
If you're already aware of it, then you put the ball in the marketing agency's court. They need to prove to you that they're worth the cost.
Are They Transparent?
Agencies should be up-front in their pricing model - you should always know what you’re going to be paying for and where your money goes.
Many not-so-legit agencies will make big promises for low rates on their website. Don't be fooled by some second rate scam. Trustworthy companies will make themselves known to you through paid advertising and sensible rates.
When you start engaging an agency in talks, have some questions prepared to let them try and impress you. If they're legit, they'll be able to give you past examples of how they've turned a previous client's digital marketing around.
If they seem to understand what your needs are and how to fulfill them, then you can move on to pricing, etc. If they give you unsatisfactory answers, then its probably safe to look elsewhere.
Talking to the representative should be a good indicator of the company's legitimacy, but before you finish, ask them for some references.
Ask for references of companies that they had a great experience with but also ones that didn't go so great. You can gauge how professional a company is if they can see where things have gone wrong in the past, and fix previous mistakes.
If you're so inclined, you can reach out to one or two of the businesses that they've listed as previous clients on their site, or that they’ve provided to you and get a sense of what their experience was like. This is an easy and effective way to eliminate some of the agencies from your list before scheduling meetings with them.
Be Well Researched
Again, when you're in the process of vetting these agencies, you should be walking into your meetings with a really strong sense of how each part of digital marketing can positively affect a company's public perception.
There are loads of guides on digital marketing topics online. SEO guides and marketing statistics will tell you where trends have been and where they're going as we move into the next decade.
Do You Like Them?
If you've narrowed it down to a couple of choices, you can base your decision on the numbers and what the agency's representatives have laid out for you in their pitch. Or, you can base your decision on which one you actually like.
One of the biggest factors in a successful working relationship is whether or not you enjoy dealing with the other party. When it comes to marketing agencies, this is even more important.
Your company's marketing campaign should be a reflection of your personality and the culture at your company. The digital marketing agency that you hire should share these ideals and help you with presenting them to the world.
If you're not excited to meet with your hired digital marketing team, then there's no reason to think that you have a future with them. Picture yourself meeting for a drink with them. Is there a good conversation or is it awkward?
When the race is too close to call, this method should lead you in the right direction.
Start Your Digital Marketing Agency Search
With these pieces of advice in mind, you're ready to start your search for a digital marketing agency. Remember that you need to know your stuff going into this process, so start researching digital marketing concepts today.
There are some really great digital marketing providers out there that can take your business from the back of the yellow pages to the top of the Google pages. There's almost nothing more valuable to a small business than its ability to be visible in the digital world.
If you don't have a good online presence, then you're not moving forward into the 2020s. You can't afford to remain stagnant when it comes to digital marketing, so take what you've learned and find your perfect digital agency.