Today, digital rules. Even marketing has become digital because of how much people spend on the internet. And if you don't know yet, a lot of people spend the majority of their online time on social media. When it comes to social media, Facebook is king.
When it comes to features and audience, Facebook leads all social media platforms. After all, almost all social networking sites follow Facebook's lead and billions of people around the world have Facebook accounts. But just because Facebook is the best social network site to invest on, it doesn't always mean that your marketing campaign will automatically succeed. Some brands and businesses don't know how to use Facebook well because they don't have a sound strategy or just don’t understand the basics of setting up a good foundation for a Facebook advertising campaign.
If you want to be a successful Facebook advertiser, here are some tips you should follow:
Use Facebook's Audience insights to your advantage
Facebook's Audience Insight allows you to learn about what certain audiences like and what they are into. That helps you a lot when it comes to targeting your audience and when you decide to invest in certain features that are aimed towards certain audiences. How this works is that Facebook mines data based on the activity of people who like your page.
Essentially, you are given information on what users usually follow. This helps you save money to allow you to invest more in the content and quality of your ad, which is more important than using a lot of time on targeting your audience.
Make ads that are aimed towards different kinds of audiences
One of the best things about Facebook advertising is that you can actually make different unique ads depending on what kind of audience they are intended for. For example, if you have two different target audiences, you can create two ads that pertain to them. You can also still create one ad for all kinds of audiences. But it's still better to target a certain ad to a unique audience because our goal here is to make use of every feature that Facebook allows us to use.
Make sure your ads have landing pages
Don't immediately connect your ads to your website or Facebook page. There should first be a landing page that helps you educate users on what your product or your company is all about. The purpose of this is that you want your advertising money to count. Use this opportunity to let your customers get to know your company and your product better before asking them to buy.
Make use of attention-grabbing visual content
In the world of advertising, visual content such as pictures and videos are more influential than text. In this case, make sure you use a striking image on your advertisement that could immediately grab a person's attention. It doesn't have to be a shot of your product but at least choose something that's related to your product. Capitalize on the moment once you have the audience's attention by using textual content.
Leverage your current database of contacts
Facebook allows you to upload your current customer list and use it for targeting. 80% of your sales come from 20% of your customers. Segment out your list to reach different groups of customers with different messages. Using past purchase data, you should know what each customer is likely to buy, or be interested in., You can now serve an ad to a consumer featuring a product or service you know they will like. You can also utilize your current customer database by creating a Look-Alike audience from them. This is a group of people who have similar characteristics to your current group of customers. The only thing they don’t have in common, is they aren’t your customer yet. Put a message in front of them, and they may also be interested in your product or service just like your current customers are. Use this to your advantage.
Tell a great story
Finally, make your story a compelling one. Everyone loves a good story. Stories, whether written or not, are always an important part of social interaction. You can do so using an eye-catching call-to-action ad that asks your audience to like your page. You can also use a simple narrative that has photos and a short introduction to your brand. All those ads must aim to make your audience like or subscribe to your Facebook page.