Social media has become so prevalent in today's society that everyone spends a majority of their online time on a social platform. When it comes to social media platforms, Facebook is king of it all. While social media didn't start with it, Facebook was what brought social media to new heights. Almost everyone is on Facebook, even other social media platforms.
So what exactly is Facebook's relevance to social media marketing? Since social media is arguably the best way to expose one's self in today's society, it has also become the best way to increase your business's exposure and traffic. Through social media, you can create loyal followers and customers as well as increase your sales. And since we know that Facebook is the king of social networks, it is best to advertise through it. If you aren't advertising on Facebook yet, here are some reasons why you should:
People spend the majority of their online time on Facebook
Studies have shown that the average person spends 28% of their time on social networking sites. And when it comes to Facebook, the average person spends 40 minutes per day on it. That means you have 40 minutes to potentially influence billions of people worldwide to follow your page or to purchase your product.
Every minute, Facebook users in America alone like or share over 4.1 million posts that include status updates, photos, videos, and pages. And because people spend so much time on Facebook doing tons of activities, you are bound to get the exposure your business needs.
Facebook has over 2 billion people
There are over two billion people on Facebook. This means that you have two billion people all over the world to potentially try to convince to buy into your product. Because of this massive pool of potential customers, you are bound to find your perfect audience. The only thing you need to do is to connect with them.
Exposure of business pages have decreased
While it is important for you to have a social media presence on Facebook, the sad fact is that Facebook has decreased the amount of exposure that business pages get. You aren't as visible as you were in the past. Because of that, it has become more important for you to invest in Facebook advertisements instead. Even $25 can reach thousands of people.
You get to target your audience
The best part about Facebook Ads is that you can choose your target audience. You don't have to just randomly pick an audience and hope that people would buy into your product. Instead, you can find the people you believe are interested in you. You can choose the location, age group, demographics, gender, behavior, and interests of your target audience and market. That's so powerful if you think about it. If you are a health and supplement company, it's easy to target adults between the ages of 21 and 35 that follow other health-related pages. The moment you pick your target, you no longer have to find your audience because they themselves will be able to see you on Facebook.
Remarketing is when Facebook shows ads for your business to the same people that have previously visited or connected with your website and/or your page. Basically, they will see those ads wherever they go. Remarketing is a powerful marketing tool because it improves customer loyalty. The purpose of marketing is not to simply sell your product but to sell it continuously to the same people. That is the best way to make your business grow. And because Facebook remarketing is extremely powerful, it's best for you and your business to invest in Facebook Ads.
Facebook has a call button + other awesome features!
Calls still are still super valuable to a business. The personal connection created on a phone call can’t be replicated online. You can have lots of clicks but end up with only a few sales. However, businesses typically have a higher closing ratio over the phone. Because Facebook makes it easier for people to call you with the Call button, calls to your business will increase tenfold because all they have to do is to tap on that button when they are on mobile.
These are just a few of the reasons a business should advertise on Facebook. They’ve created a pretty level playing field for advertisers to take advantage of.