Facebook Campaign Objectives - when and how to use them. Part 1

There are currently 3 campaign objectives, with 11 sub-objectives available on the Facebook advertising platform. We'll go over each one and explain how it is we use each one. Some are pretty straightforward, and others a little more complicated. If you've ever wondered when or how to use them, then this guide is for you!

This is a multi-part guide. In this release (part 1) we discuss:

  • Auction Vs. Reach and Frequency
  • Awareness Campaigns > Brand Awareness > Reach
  • Consideration > Traffic

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