Do you have a more visual idea for an advertising campaign? If so, click here to learn about 7 smart benefits of video advertising.
When you run a campaign on Facebook, you can track that campaigns performance with the Facebook pixel. The facebook pixel is basically a piece of code that you install in your website that allows you to track specific actions a visitor to your website takes.
You can track all sorts of actions using either Standard Events or Custom Conversions.
Standard Events are several events identified by Facebook as
Have You Ever Wondered "Why Should I Hire Someone To Do My Facebook Advertising?" We go over a few reasons here!
We discuss why digital marketing is important for small businesses.
Read some entry-level tips we’ve created for new business owners regarding digital advertising.
There are currently 3 campaign objectives, with 11 sub-objectives available on the Facebook advertising platform. We'll go over each one and explain how it is we use each one. Some are pretty straightforward, and others a little more complicated. If you've ever wondered when or how to use them, then this guide is for you!
This is a multi-part guide. In this release (part 1) we discuss:
- Auction Vs. Reach and Frequency
- Awareness Campaigns > Brand Awareness > Reach
- Consideration > Traffic
We sit down with our partner Anne Richardson of Richardson Media Group.
We give a high level overview of, and provide tips for, a succesful Facebook Ads campaign.
We answer the basics about mobile advertising, how it works, how companies use it and how you can use it to your advantage.
At our digital marketing agency, we’re often asked: “What works? Display ads? Mobile?” There are so many to chose from.